Seeing an opportunity to profit at EA’s expense, Blizzard has gone on a tweeting rampage over the last 24 hours, essentially mocking EA’s somewhat unpopular Battlefront II microtransaction system, and reminding fans that StarCraft II is free of such nonsense. Not only that, but StarCraft II is now literally free to play, and all those who had already bought the game (I mean, come on, the game has been out for 7 years now!), get the second campaign (‘Heart the Swarm’) for free. Seen on Blizzard’s twitter account:
“Number of hours it takes to earn the full StarCraft II: Wings of Liberty Campaign: 0”
“Number of hours before you can play ANY Co-op Commander in StarCraft II: 0”“Number of pay-to-win mechanics in StarCraft II: 0”
Blizzard even put together a short video, which has received over a half a million views in 24 hours. The video starts with a son asking his dad if he can “buy some stronger units?” to which the dad replies “Your grandfather didn’t give his life just so you could pay money to be good at something.”
You can’t fault Blizzard for taking advantage of EA’s missteps here and turning it into a brilliant marketing campaign. While it’s unclear whether the outrage over Battlefront II will actually have any long term impact, Blizzard’s response at least shows that developers are listening.
Blizzard’s “Free to Play” ad: