Now that Halloween is comfortably in the rearview mirror, the Holiday shopping season (whether you like it or not!) is upon us. In addition to inducing a bit of anxiety, this makes me think of Newegg, of all things, but not because I’ll be doing much shopping there this year… I just really like their ads. The deals aren’t nearly as good as they used to be, but the ads I still get through their e-mail list are actually pretty creative. So I thought I’d give a shout-out to Newegg’s e-mail ad department: you’re probably the best thing the company has going for it right now.
And why would I say that, you ask? Well Newegg was actually quite exceptional back in the day (pre-2010 perhaps); I loved the free/cheap shipping, the quality products and excellent customer support. They had everything going for them. That has all gone downhill over the last few years, particularly after the Chinese company Hangzhao Liaison Interactive purchased a majority share in the company. The Newegg site is now riddled with 3rd party components from China that are often of dubious quality — buyer beware.
With that bit of sad news out of the way, here’s a few of my favorite e-mail ad titles/banners from the last year or so:
I liken these a bit to the Google doodles — not as meaningful perhaps, but it’s still kinda fun to see what they’ll come up with next. As a Blade Runner fan, and having enjoyed the latest film despite the lack of glowing umbrellas, I think “EGGRUNNER” is my favorite. Well done, indeed. Now if only Newegg could get everything else on track.